We’re an Australian, family-owned growth partner for busy businesses, schools and training organisations. We manage repeatable sales and marketing, with practical AI to keep enquiries moving and give you time back.
Paul and Asher founded Breaktime to keep growth moving without making leadership an endless shift.
Paul has more than 20 years’ experience in senior roles, including running colleges and a university.
He carried responsibility for marketing while leading those organisations.
Asher works in Breaktime while studying information technology and cybersecurity at university.
He brings a current technical perspective while continuing his degree.
Asher configures the systems, automations and Digital Roles that support our clients’ Growth Engines.
When work gets busy, the website waits. Follow-ups slip. Marketing gets pushed to next week.
We built Breaktime to keep that work moving, with a managed growth system and people you can turn to. That includes helping you understand where AI is useful and putting it to work within clear limits.
You deserve a break.
They lead Breaktime, own the client relationship and remain answerable for the work.
Design, development and other skilled support.
Clear leadership stays in place while the capability flexes around the work.
Breaktime operates the agreed growth system. You retain control of the business assets, information and decisions that are yours.
You own the relevant assets and data, subject to the written agreement.
You review key work and approve what is ready to go live.
We carry out the agreed work and remain accountable for our execution.
Which tools are useful? Where should you start? What might AI say to a customer? We help you make informed choices and manage the setup.
We explain what AI can and can’t do in plain English, then identify useful jobs it can handle within your sales and marketing. Recommendations start with your business and how your customers make decisions.
Digital Roles use your approved business information to answer common questions and guide enquiries towards the right next step. On this website, Summer is our AI Enquiry Assistant.
Dynamic Conversion Experiences are designed to turn a visitor’s answers into personalised guidance, useful insight for your team and a relevant next action.
We help make your website, Google Business Profile and business information clearer and more consistent, giving search engines and AI tools better information to work with.
You approve the information, the boundaries and when an enquiry needs a person. Your team keeps the decisions that need judgement. We manage the agreed setup and handover.
AI should save you time. Choosing, setting up and managing it are part of the work we help take off your plate.
Tell us what’s taking up your time and what you’d like to understand about AI. We’ll show you where Breaktime can help and work out a sensible next step.